Improve your LinkedIn

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Are you social media savvy?  Do you know the interwebs like the back of your hand?  As college students, we like to think of ourselves as pretty knowledgable on the subject, however there is one social media outlet that continues to confuse and frustrate us all: LinkedIn.

LinkedIn exists in some parallel universe where adults understand how to use it successfully, while us millennials kind of blindly fill out our profiles, hoping we are doing it right.  For those of you who are stuck in this parallel universe, allow us to help you manage your LinkedIn account with these 5 helpful tips!

1. Use a nice photo
While this seems like a no-brainer, you’d be surprised at the amount of college students using selfies as their profile pictures.  This is your portrait to all your future employers.  Do yourself a favor and use a nice camera (or find a friend who has one) and take a quality photo so their first thought isn’t, “What brand of potato did they use to take this picture?”

2. Post relevant coursework and extracurriculars 
Have you been hesitant to create a LinkedIn profile because you don’t have any actual work experience?  Don’t be!  Instead, highlight all the relevant classes and extracurriculars you have been involved in, so employers can see what you are interested in as a student (this includes studying abroad!).

3. Join groups
It might seem scary to put yourself out there, but networking on LinkedIn is easiest when you join groups.  Find groups that interest you, and if you don’t know what interests you yet, you can always join the UCLA Alumni group!

4. Ask professors for recommendations
If you want to ask a professor for a letter of recommendation, why not also ask them for an endorsement on LinkedIn?  Especially if you don’t have any professional experience, a professor’s recommendation can speak volumes about your character and work ethic.

Employers don’t want employees who leave typos in their work.  Don’t be that person.

by Laurie Goodman